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The web site skinsite.co.nz had the following on the site, "Skinsite is an Affiliated Provider to." I saw that the website said " Is a medical service specialising in skin cancer treatments." They also said " We have a wide range of options for skin cancer treatment. Cryotherapy or liquid nitrogen treatments and topical creams. In particular we have internationally recognised expertise. In the new technique of Dermoscopy. Which aids in the early detectiondiagnosis of melanoma. With botox, sclerotherapy vein treatments." The meta header had skin cancer treatments as the first optimized keyword. This keyword is followed by Skin Cancer, mole checks, and full body mole checks which isn't as urgent as skin cancer treatments. The other words skinsite.co.nz used was mole mapping. Dermoscopy is included but could not be viewed by web engines.